High West: How The West Was Poured
HOW THE WEST WAS POURED
High West - Spec Campaign
Whiskey of the west needed to distinguish itself from its stodgy southern brethren. High West Distillery celebrates the fearless folk who raise their glasses, not their pinkies. Henry White (Art Director) and I collaborated with Dom Haury (Headline Copy) on this spec campaign.
Body Copy: This bottle is for the next generation of whiskey drinkers. Your great grandaddy was sipping on trials and tribulations of the unimaginable. Inside High West is the tale of whiskey’s past and the taste of its certified future. From a 250-gallon still in the stables to a model-day saloon in the mountains of Utah, we chose the road less traveled and evolved into an internationally recognized brand.
Body Copy: Reminiscent of a world without regulation, this bottle is the kick of a bareback steed with the promise of a venturous ride. High West means putting down your gun and picking up your cup. This is freedom in a glass - a resolute barrel of corn, rye, and barley. Not ones for bragging, but Distiller of the Year does have a real nice ring to it.
Body Copy: We’re the highest shelf for the hooligans who championed a snorting horse. Formalities went out the door the day the west was poured. We are the resilient cowboys of the west, combatting the pinky-up parlor boys. Around here, we don’t stand for limitations of the past. We fill our glasses and cheers to the legends of the future.
